GTIN
Also: Global Trade Item Number · EAN
Also in: DE · PL · IT · NL · ES · FR · PT · ZH · TR
Definition
The GTIN, or Global Trade Item Number, is the worldwide unique number of a trade item, encoded in its barcode and often called EAN.
GS1 General Specifications; Art. 2(29) and (30) ESPR (data carrier, unique product identifier)
Explained
GTIN stands for Global Trade Item Number. It identifies a trade item uniquely worldwide and is encoded in the barcode on the packaging; many people still call it EAN. Numbers are issued through GS1. Tills and warehouse systems read the GTIN to identify the item. With GS1 Digital Link the GTIN becomes part of a web address built on the pattern "/01/" followed by the number, so the same code serves the till and a smartphone. EU law does not require a GTIN for a QR code: the ESPR speaks of a unique product identifier and a data carrier. A GTIN is only needed when the code also has to work as the trade item number. A substantially changed product usually gets a new GTIN.
See also: GS1 Digital Link · Digital product passport · Digital product passport registry
Sources
As of 11 November 2026. The legal text in force prevails. This entry is not legal advice.