GS1 Digital Link
Also: ISO/IEC 18975
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Definition
GS1 Digital Link is a standard (ISO/IEC 18975) that writes a GTIN into a web address readable by both tills and smartphones.
ISO/IEC 18975; Art. 2(29) and (30) ESPR (data carrier, unique product identifier)
Explained
GS1 Digital Link is a standard published as ISO/IEC 18975. It writes the GTIN of a product into a web address, for example ending in "/01/09012345678901". A retail scanner reads the GTIN from it, and a smartphone opens the product page, so one code serves stock management and consumer information. The standard allows further data such as a batch or serial number. It is not a legal obligation. It fits the idea of a unique product identifier and data carrier in the ESPR, which leaves the technical standards to separate acts. Whether a product needs GS1 Digital Link depends on whether it has a GTIN and is scanned in retail. For data sheets and instructions, a QR code with a permanent address of your own is also enough.
See also: GTIN · Digital product passport · Digital product passport registry
Sources
As of 11 November 2026. The legal text in force prevails. This entry is not legal advice.