What must every online listing show under the GPSR?
As of · sourced from primary law · not legal advice · Auf Deutsch lesen
This English version was prepared with AI from the German page. No native speaker or lawyer has read it. Found a mistake? Write to office@proofpass.eu.
The short answer
Four things: the manufacturer’s name, postal address and electronic address; for a manufacturer outside the EU, also the responsible person; product identification with an image; and warning and safety information. The warnings and safety information must be in the language of the Member State where you sell.
Art. 19 GPSR (Regulation (EU) 2023/988)
In detail
The duty covers non-food consumer products sold at a distance to consumers in the EU. There is no quantity threshold. Someone who sells a few items a month has to show the details too.
The details sit in the listing itself, clearly and visibly. Whether you enter them in the shop, on the marketplace page or in the platform’s mandatory fields depends on the channel. The result has to be readable for the buyer before purchase.
Example: a tool brand sells on Amazon and through 40 retailers. Each of these retailers needs the same manufacturer details in its listing. The brand does best to deliver them once, cleanly, as a file.
What to do
- Set manufacturer, address and electronic address per product.
- For manufacturers outside the EU, add the responsible person.
- Put image and product identification in the listing.
- Write warnings and safety information in the national language into the listing text or the field provided.
Sources
As of 31 October 2026. The legal text in force prevails. This page is not legal advice; sources are given above.